Klout Adds a New Feature to Identify Topic Expertise
The Klout score has largely been seen as a vanity metric, but the company hopes to provide real value to marketers by helping them identify experts and influencers.
Influencer marketing has gained a lot of traction this year, and it is predicted to grow even more in the future. One of the problems of running a successful influencer marketing campaign is selecting the right talent. Klout, the social media analytics and ranking site, has a new feature that displays the expertise of certain users.
Klout pages already display the overall score of a user, top moments from users, and short list of user-selected focus topics.