Holiday Shoppers Are Mobile, Online and In-Store (Report)
A survey revealed that nearly one-half of all holiday shoppers make purchases online, and one-third of those online shoppers use mobile devices.
With Thanksgiving one week away, retailers, brands and online retailers are all preparing for the busiest part of their year. However, it’s important to realize that online and in-store shoppers are largely one and the same. A report from Bazaarvoice examines how to connect with different shoppers at the optimal time.
Mobile has had a huge influence on the shopping patterns of all kinds of users. On average, 46 percent of survey respondents said they would shop online and 33 percent of their online purchases would be made with mobile devices.
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