Germany Scolds Facebook's Facial Recognition Software

A German privacy expert has accused Facebook of using facial recognition software that violates German and European privacy laws.

A German privacy expert has accused Facebook of using facial recognition software that violates German and European privacy laws.

Facebook uses individual biometric data that allows users to locate new friends after discovering their identity. The feature, which was introduced in June, matches data captured in a picture with data collected from the other hundreds of millions of users. The database is reported to include more than 75 billion photos with more than 450 million people tagged.

Like

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in