Facebook COO Sheryl Sandberg addresses Atlas, Ello at Advertising Week
Earlier this week, Facebook unveiled its newest ad network: Atlas. Sheryl Sandberg, the company’s Chief Operating Officer, spoke at Advertising Week in New York, explaining the company’s motivation for the rebuild and relaunch of the entity Facebook acquired last year from Microsoft.
Sandberg spoke with Fortune CEO Alan Murray about Facebook’s plans for Atlas:
If you look at how ads are served and measured, the systems we’ve used to do them aren’t working anymore. Because they’re cookie-based, they don’t work on mobile.