Case Study: How a ski resort hit 30 percent email conversion rate via Facebook


If you’re reading this you’re likely interested in how to get a 30 percent conversion rate on your Facebook contest.

On January 17, Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley Ski Resort. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails.

Over the first 11 days, the campaign has converted at over 30 percent and helped drive 6,975 new likes.

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