Facebook’s Atlas Ad Platform Gives Coastal Contacts Better Vision of Its Customers
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
Facebook marketing manager Nicole Maraschky introduced a case study detailing Coastal Contacts’ use of Atlas in a blog post:
Eyewear innovator Coastal Contacts gained a new view into online and offline results when it used Atlas to clarify multitouch customer journeys and prove that online activities trickled down to offline activity.
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