Facebook Improves in ACSI’s Latest E-Business Report, Still Trails Other Social Networks
The American Customer Satisfaction Index released its latest E-Business Report Tuesday, and it contained good news and bad news for Facebook.
The American Customer Satisfaction Index released its latest E-Business Report Tuesday, and it contained good news and bad news for Facebook.
Facebook saw its score rise 8 percent versus the 2013 report, to a 67 from a 62. However, the 67 still placed it in a tie with LinkedIn at the bottom of the list, well behind leader Pinterest, which posted a score of 76.
The ACSI first began tracking Facebook in 2010, when it scored a 64. The social network edged upward to a 66 in 2011, then plunged to a 61 in 2012 before a slight uptick to 62 last year.
The ACSI said in a press release announcing its new report:
Both Facebook and LinkedIn register higher satisfaction this year, but according to their own users, these sites are still the worst in the industry.
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