81% of Shoppers Conduct Online Research Before Buying [Infographic]
MineWhat.com compiled data to provide insight into what motivates shoppers.
‘Tis the season for online shopping. With Black Friday and Cyber Monday deals starting even earlier, shoppers are taking to the Internet to do their research and to find the best deals. But what sort of things stop shoppers from making purchases? An infographic compiled by MineWhat.com provides insight into what motivates online shoppers.
Eighty-one percent of shoppers conduct online research before they make a purchase. Sixty percent begin by using a search engine to find the products they want, and 61 percent will read product reviews before making any purchase.