3 Tips for Proving the ROI of Influencer Campaigns
The maturation and use of influencer marketing on a larger scale is enabling brands to connect influencer campaigns to sales.
Influencer marketing has been a social media marketing tactic for a while now, and still many marketers say finding the right influencer is a challenge, as is connecting influencer campaigns to business metrics. This is starting to change, thanks in part to the maturation of influencer marketing and its adoption on a larger scale.
According to Tapinfluence co-founder and chief product officer Rustin Banks, the scale is driving the next evolution of influencer marketing wherein campaigns are connected all the way to sales.