North American Social Network Growth Levels Off
According to a study out today by comScore, social networking growth is beginning to level off. In comparison to the average worldwide growth in social networks of 25 percent, North America is growing at only 9 percent. This may also suggest that the huge shifts we saw of users from Friendster to MySpace and finally to Facebook may also begin to slow as users begin to settle into their favorite sites.
The largest source of growth abroad appears to be the Middle East and Africa which grew at a rate of 66 percent over the past year, growing from 18 to approximately 30 million users in June.
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