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YouTube’s CMO x Creator Conversations video series— which features one-on-one conversations between chief marketing officers or top marketing executives and creators on the Google-owned video site—is back for a second season.
YouTube ads marketing brand marketing manager Margot Weiss said in a blog post Wednesday, “In a year when the marketing playbook had to be thrown out the window due to Covid-19, leading advertisers need to find unique and innovative ways to connect with new consumers and address their evolving needs.
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