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Business directory and crowdsourced review forum Yelp revealed a content integration with email marketing platform Mailchimp, which will enable Mailchimp users with Yelp business pages to add content from Yelp to their email campaigns, including business details, photos, reviews and Yelp rating.
Yelp said in a blog post Wednesday, “By using the newly added Yelp content blocks in Mailchimp, businesses can easily highlight reviews touting a great customer experience, a photo from Yelp of a popular dish or a recent home service job, or simply share their hours, location and contact information.
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