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Xbox Emerges Victorious in Twitter’s Best of Tweets Brand Bracket

The Microsoft gaming console bested 15 other handles

We have a winner ...Twitter
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By David Cohen

 

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Twitter’s Best of Tweets Brand Bracket has come to an end and Microsoft’s Xbox gaming console emerged victorious, beating out 15 other brand accounts.

Xbox will be featured in an out-of-home campaign that will place digital billboards featuring fan tweets on trucks that will visit the neighborhoods of the Xbox marketing team, with everyone working from home, and that team will also receive a special trophy.

15 matchups.
568,750 votes.
1 champion. @Xbox getting Gaming Twitter to secure the W? The ultimate power move.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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