Did an Xbox Ad Just Reveal the Identity of One of Marvel’s Most Sinister Villains?

A TikTok user says the brand identified an infamous troll from Avengers: Endgame

Actor Anthony Mackie plays Xbox with a clerk in a video game store
The ad cross-promotes Xbox Game Pass Ultimate and Disney+ show The Falcon and the Winter Soldier. Xbox

If there’s one thing that Marvel Studios likes as much as epic street brawls, it’s a carefully embedded Easter egg. A cornerstone of the fandom, it’s an approach that cleverly connects various comic book worlds and sparks fan theories that ultimately celebrate the company’s decades-long legacy.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.