Reddit continues to link up with advertising industry holding companies, revealing a multiyear commerce advisory partnership with WPP Wednesday.
The WPP pact joins the platform’s recent agreements with Omnicom Media Group, Tinuiti and IPG Medabrands.
The partnership will be led by Reddit’s global agency development team and let the platform tap into commerce and technology expertise across WPP and its media agencies within GroupM through quarterly advisory meetings, during which teams will consult on Reddit’s commerce strategy and help it to incorporate insights and intelligence from across the WPP network.
In turn, WPP will receive early access to alpha- and beta-tests of new commerce solutions from Reddit, and the companies will collaborate on joint products for use by their shared clients.
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