Publicis Media, GroupM Lead COMvergence's 2021 Media Agency Global New Business Ranking

Starcom claimed the top spot

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Last year, convergence was a big theme as brands consolidated their business with single media agency groups. The result? More global business and a need for media agencies to deliver at scale. A handful of massive account moves underscored the trend and ultimately dictated which agencies came out on top of new business.

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