Publicis Media, GroupM Lead COMvergence's 2021 Media Agency Global New Business Ranking

Starcom claimed the top spot

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Last year, convergence was a big theme as brands consolidated their business with single media agency groups. The result? More global business and a need for media agencies to deliver at scale. A handful of massive account moves underscored the trend and ultimately dictated which agencies came out on top of new business.

Today, global research firm COMvergence released its New Business Barometer for the FY 2021. COMvergence reports, which are released on a quarterly basis, highlight which media agencies won and retained the most business.

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