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Enterprise platform Workplace From Facebook unveiled a refreshed brand identity Friday, adopting iris as its new primary color.
The new look was developed by Workplace From Facebook’s in-house brand team, and creative director Helin Kotan said in a blog post that the goal was “to help communicate a mature, confident and purposeful brand.”
Kotan said iris was chosen to communicate “our tech heritage through a fresh lens that’s both progressive and optimistic,” and complementary accent colors help inject a layer of personality and represent the unique contributions that each employee brings to their work community.
The changes were rounded out by a set of softer colors that support the overall look and feel.