Adweek Adweek Logo
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Media News

Why Some Companies Have Embraced the NSFW OnlyFans Platform

It opens the door to a massive untapped audience for brands

OnlyFans allows Fly by Jing to be ‘a little bit more candid,’ said Jazlyn Patricio-Archer, head of brand.Fly By Jing
Headshot of Mark Stenberg
By Mark Stenberg

 

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

In January, OnlyFans users perusing the platform might have been surprised to find a picture of a hot nude entirely different from the type they were expecting––noodles, covered in spicy chili sauce, dangling from a silver fork.

The post, one of a handful from artisanal condiment brand Fly by Jing, leaned all the way into the available wordplay: nudes were noodles, spicy meant mouth-numbing and slurping, well, that was still slurping. The brand is one of a number of enterprising companies to use the platform for marketing purposes, taking full advantage of its free “follow” feature to reach users with a more irreverent breed of content.

Since

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.

Headshot of Mark Stenberg

Mark Stenberg

  • @markstenberg3
  • mark.stenberg@adweek.com

Mark Stenberg is Adweek's senior media reporter.

Recommended articles
Popular Now
  1. Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category
  2. The 20 Best Ads of 2023
  3. Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report
  4. 2024’s Marketing Strategy Is No Longer About Brand DNA
  5. McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
Upcoming Webinars
  • Can ChatGPT Create a Great Webinar? Wednesday, December 13, 2023
  • Build a Social Community That Supercharges Engagement Tuesday, December 19, 2023
Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Calendar
  • Event Calendar
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals
  • On-Demand Event Videos

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2023 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email