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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Chat & Messaging

WhatsApp’s First US Brand Campaign Seeks to Deliver Doubt About SMS

The Meta-owned messaging app looks to raise awareness of end-to-end encryption

The postman is the only actor in the spotWhatsApp
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By David Cohen

January 28, 2022

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WhatsApp will kick off its first consumer marketing campaign in the U.S. Sunday with a television spot during CBS’ coverage of the National Football League’s American Football Conference Championship game Sunday and continuing for the next few months on digital video, out of home, social and TV channels across the country.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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