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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
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Augmented Reality

Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles

Users can catch a spiral thrown by quarterback Matthew Stafford

The new lens is the first to be built for Spectacles in partnership with a professional sports teamLos Angeles Rams/Immersiv.io/Snap Inc.
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By David Cohen

 

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The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.’s next-generation Spectacles camera sunglasses.

The new lens is the first to be built for Spectacles in partnership with a professional sports team, and the Rams collaborated on it with Immersiv.io.

LA Rams Mini Game enables Spectacles wearers to catch virtual footballs thrown by Rams quarterback Matthew Stafford.

When the lens is activated, the Rams logo appears, prompting the Spectacles wearer to hold out their hand in the Spectacles view, at which point they put on an AR glove to leverage the device’s hand tracking capabilities.

Stafford

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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