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The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.’s next-generation Spectacles camera sunglasses.
The new lens is the first to be built for Spectacles in partnership with a professional sports team, and the Rams collaborated on it with Immersiv.io.
LA Rams Mini Game enables Spectacles wearers to catch virtual footballs thrown by Rams quarterback Matthew Stafford.
When the lens is activated, the Rams logo appears, prompting the Spectacles wearer to hold out their hand in the Spectacles view, at which point they put on an AR glove to leverage the device’s hand tracking capabilities.
Stafford
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