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Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion.
The company wrote in a blog post, “The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As a particularly inclusive group, nearly three in four Snapchatters like to be surrounded by different people, cultures, ideas and lifestyles. And in the U.S., Snapchatters are three times more likely to be Hispanic or Latinx than older generations.”