Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Snapchat introduced Snapchat Trends, which, for the first time ever, spotlights the most popular keywords being shared within its community, via both public Stories and My Stories viewed by large groups, along with a searchable database of terms.
Snap Inc. said in a blog post Tuesday that Snapchat Trends provides a new level of visibility into organic chatter on its platform, as well as a valuable new source of insights for creators and marketers.
The Snapchat Trends homepage highlights the top terms organically trending for the past week and shares examples of public Snaps related to those terms.