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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

Twitter, Opendorse Team Up to Enable Student-Athletes to Monetize Video Content

The partnership was reached in anticipation of legislation covering name, image and likeness

The path to payoutsTwitter/Opendorse
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By David Cohen

June 3, 2021

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Twitter teamed up with sports technology company Opendorse on a way for student-athletes to monetize video content on the social network in anticipation of upcoming legislation that will allow those student-athletes to be compensated for their name, image and likeness.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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