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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

Twitter, NBA Reach Multiyear Partnership Extension

40 Spaces are scheduled, many related to the league’s 75th anniversary

Phoenix Suns point guard Chris PaulNational Basketball Association/Twitter
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By David Cohen

November 9, 2021

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The National Basketball Association called next on Twitter Spaces, as the league and the social network inked a multiyear partnership extension last week.

In addition to the audio feature, the NBA will provide Twitter with highlights, live content, livestreams tied to TNT’s live broadcasts and Twitter Moments.

The NBA’s 75th anniversary will be the theme of several of the 40 Twitter Spaces that are scheduled, with those installments timed to tentpole events such as Christmas day, All-Star

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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