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Users and brands on TikTok feel the need—the need for speed.
TikTok introduced TikTok Instant Page Tuesday, calling it a lightweight native landing page within the application that loads up to 11 times quicker than standard mobile pages.
Users trigger Instant Pages by tapping a call to action or card within an ad, and they can view images and videos, swipe through carousels or click through to other destinations, all without leaving the TikTok app.
TikTok said Instant Pages are easy for brands to build and customize, and they are available worldwide for all in-feed ad formats, compatible with campaigns geared toward conversion, reach, traffic and video views.