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The New York Times Advertising built a custom ad product, Vertical Video Flex XL, to capture the essence of TikTok videos in their signature format.
The two companies said that by combining the two types of media experiences offered by the media site and the video creation platform, SMBs can benefit from large-scale exposure, as well as resources to help them craft a presence on TikTok, including asset templates, measurement/optimization tools, platform insights and tips for creating effective ads.
“Small Wins” will run across audio platforms and in a paid post on the Times site through year-end.