Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
TikTok for Business and The New York Times Advertising joined forces on “Small Wins,” a campaign to support small and midsized businesses.
The New York Times Advertising built a custom ad product, Vertical Video Flex XL, to capture the essence of TikTok videos in their signature format.
The two companies said that by combining the two types of media experiences offered by the media site and the video creation platform, SMBs can benefit from large-scale exposure, as well as resources to help them craft a presence on TikTok, including asset templates, measurement/optimization tools, platform insights and tips for creating effective ads.
“Small Wins” will run across audio platforms and in a paid post on the Times site through year-end.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in