TikTok Tells Brands Not to 'Make Ads' at First-Ever NewFronts

It announced new ways marketers can use the platform

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Ahead of TikTok’s presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation.

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