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New York Times CEO Meredith Kopit Levien wants to make something clear: There is a difference between the news cycle and the news.
That distinction—and a belief that the addressable audience who will pay for quality news will continue to grow regardless of who’s in the White House or what stage of the pandemic we’re in—will help shield the Times from Covid cohorts churning out and propel it toward its 2025 goal of 10 million subscriptions, according to Adweek’s Publishing Executive of the Year.