Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.
If it’s hot on TikTok, it’s worth acting upon. That strategy is being used by Gap, as its TikTok followers will choose the next color for its iconic logo hoodie, to be released this fall.
Gap global head of marketing Mary Alderete told Adweek the spark for this idea was lit last September or October, when influencer Emma Chamberlain began posting while wearing Gap’s logo hoodie.
“She just kept posting, sometimes in the hoodie and not too much else,” Alderete said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in