Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .
Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we’ve been left with more questions than answers.
Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people are tweeting their new handles like students on the last day of school signing yearbooks.
But will any of them truly be able to match Twitter’s star power? For all the app’s issues, there are four key attributes that kept it in a class of its own for 10 years: anonymity, messiness, commitment to chronology and cultural currency.
Whether you joined Twitter in 2010 or 2020, one constant has been the platform’s unique blend of authenticity, vulnerability, celebrity and anonymity.