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Trick or treat: Snap Inc. extended its augmented reality try on technology to Halloween costumes.
Research by Snapchat’s parent company found that 80% of Snapchatters plan to use the application during Halloween, while 64% said they will purchase something new for the holiday and 56% turn to friends for inspiration when planning Halloween celebrations.
Snap also shared data from the National Retail Federation, which found that consumer spending on Halloween is expected to reach an all-time high this year, $10.6