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Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories.
Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try on bracelets, earrings and necklaces from the My Happy Hearts collection, as well as to visit the Chopard site via the lens.