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While there is still ample time left in the current school year, there is also ample time for marketers to begin preparing for the next school year, and Snap Inc. is providing them with resources to optimize for a hopeful return to in-person learning.
Snap Thursday introduced a back-to-school hub with insights and research demonstrating how Snapchat should be an important component of marketers’ plans.
The company said 23 million parents in the U.S. are on Snapchat, and 85% of Snapchatters worldwide use the app while back-to-school shopping.
Snap cited App
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