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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Video Marketing

Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

The project came from integrated agency of record VaynerMedia

Jennifer started gardening during quarantine and, together with her daughter, is replicating her late mother’s gardenScotts Miracle-Gro/VaynerMedia
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By David Cohen

April 12, 2021

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Scotts Miracle-Gro is getting into the documentary producing business.

Well, not really, but the garden care brand kicked off six-part documentary-style video series “How I Grow” Monday, sharing the stories of six real-life customers and their gardening experiences.

“How I Grow” is part of the “Miracle-Gro Makes It Possible” spring campaign. Six long-form videos will go live on the brand’s social channels Monday, while 15- and 30-second cut-down versions will be featured on television.

The video series was created by VaynerMedia,

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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