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Scotts Miracle-Gro is getting into the documentary producing business.
Well, not really, but the garden care brand kicked off six-part documentary-style video series “How I Grow” Monday, sharing the stories of six real-life customers and their gardening experiences.
“How I Grow” is part of the “Miracle-Gro Makes It Possible” spring campaign. Six long-form videos will go live on the brand’s social channels Monday, while 15- and 30-second cut-down versions will be featured on television.
The video series was created by VaynerMedia,
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