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Redditors to Design Billboards Celebrating BTS in Los Angeles, New York

Mock-ups can be submitted to the r/ptb subreddit through Dec. 28

The billboards are set to go live Dec. 29 in Los Angeles and Jan. 2 in New YorkReddit
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By David Cohen

 

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Reddit teamed up with K-pop superstars BTS on an initiative to give Redditors who are K-pop fans the chance to design billboards celebrating the group in Los Angeles and New York.

The moderators of Reddit’s r/bangtan and r/kpop communities created the r/ptb subreddit specifically for the event.

Fans can submit their mock-up billboard designs through Tuesday, Dec. 28, at 11:59 p.m. PT (2:59 a.m. ET Wednesday, Dec. 29), when winners will be selected by highest number of upvotes, with the billboards set to go live Dec.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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