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There’s nothing like Reddit for the holidays.
Reddit Wednesday unwrapped its Reddit Holiday Hub, a single destination for advertisers and marketers to begin planning for the key holiday shopping season with insights and resources based on the behaviors of the platform’s 52 million daily active users.
The microsite offers downloadable assets including: holiday shopping and gifting insights; thought starters from Reddit’s creative strategy agency, KarmaLab; user trends; and webinars.
There is also a downloadable guide with tips on the most popular gift categories, which Reddit said was topped by apparel, with 68% of Redditors researching clothes and shoes, followed by electronics (64% researching headphones, laptops and tablets), home goods and décor (56%) and gaming products (such as accessories, consoles and games) at 55%.
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