'A Lot More Consultative:' Reddit Rebrands Its Creative Strategy Team as KarmaLab

The group has transitioned from an 'RFP-based service' to a 'proactive partner' for brands


Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group’s purview as an “in-house creative strategy agency for advertisers” and making more of a concerted play for more cautious marketer budgets.

The team will transition from an “RFP-based service” to a “proactive partner” for brands, said Will Cady who has led the creative strategy efforts since 2018. The shift lets the team take on more clients as well as run workshops and other new business programming.

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