'A Lot More Consultative:' Reddit Rebrands Its Creative Strategy Team as KarmaLab

The group has transitioned from an 'RFP-based service' to a 'proactive partner' for brands

Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group’s purview as an “in-house creative strategy agency for advertisers” and making more of a concerted play for more cautious marketer budgets.