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Brands debut more than 30,000 new products every year, and roughly 95% of them do not see long-term success, according to research from Harvard Business School. How can brands beat those odds? Pinterest suggests courting Generation Z.
Insider Intelligence projected last year that Gen-Z will top millennials as the largest consumer base for new products by 2026, and Information Resources (IRi) found that members of Gen-Z were 20% more likely than other generations to try new products and compare them with the brands or products they were currently using.