Pinterest Adds Monetization Options for Creators

The platform rolled out a product tagging tool for Idea Pins, along with a paid partnership label

The Idea Pins product tagging tool debuted for business accounts in the U.K. and U.S. Tuesday
Pinterest

Pinterest followed up on the introduction of its Creator Code in April by giving creators ways to monetize their content on its platform.

The company said it saw product searches skyrocket by 20 times on its platform at the end of last year, and it found that Pinners are 89% more likely to exhibit shopping intent on products tagged in Idea Pins than on those not shown within the context of other surfaces.

Creators on Pinterest can now make their Idea Pins shoppable, earn commissions via affiliate links through programs such as Rakuten Advertising and ShopStyle Collective and team up with brands on sponsored content.

Idea Pins can be tagged with any of the millions of Product Pins on the platform.

On the user side, Pinners can shop directly from their favorite creators’ Idea Pins.

The Idea Pins product tagging tool debuted for business accounts in the U.K. and U.S. Tuesday, and it will be expanded to other markets in the coming months.

Piniterest

Pinterest

Creators that have existing partnerships with brands to create branded content can now add a paid partnership label to their Idea Pins.

Pinterest explained in a blog post, “Creators who make branded content will be able to add the brands directly in their Idea Pins and, once the brand approves the tag, the Idea Pin will include a paid partnership label. This tool will make it even easier for creators to disclose partnerships with brands and use their expertise to connect with Pinners authentically.”

The paid partnerships tool is live as of Tuesday for select creators in Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, France, Germany, Ireland, Italy, Mexico, New Zealand, Peru, Spain, Sweden, Switzerland, the U.K. and the U.S.

Pinterest

Pinterest head of content and creator partnerships Aya Kanai said in a statement, “Pinterest is the place where creators with inspiring and actionable ideas get discovered. With this latest update, we’re empowering creators to reach millions of shoppers on the platform and monetize their work. Creators deserve to be rewarded for the inspiration they deliver to their followers and the sales they drive for brands. Creators are central to our mission to bring everyone the inspiration to create a life they love, and we’ll continue working with them to build their businesses and find success on Pinterest.”

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