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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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Over 2M Creators Worldwide Now Participate in the YouTube Partner Program

It was introduced more than 14 years ago

YouTube paid out more than $30 billion to artists, creators and media companies over the past three yearsYouTube
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By David Cohen

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

The YouTube Partner Program, which was created more than 14 years ago, now has more than 2 million creators worldwide participating in its monetization initiatives.

Chief product officer Neal Mohan wrote in a blog post Monday, “Over 14 years ago, we launched the YouTube Partner Program, a first-of-its-kind open monetization program, where anyone who qualified could join and start making money. In fact, we share over one-half of the revenue generated with creators. And today, YPP continues to be one of the largest drivers of the creator economy in the world.”

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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