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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Artificial Intelligence

Oculus to Begin Testing Ads on Its Mobile App for Content on Its Platform

The goal is to boost discoverability for developers and their offerings

Oculus will provide users with tools to manage the information it uses to show them adsOculus From Facebook
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By David Cohen

May 17, 2021

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Virtual reality unit Oculus From Facebook will begin testing ads for Oculus content within its mobile application.

Oculus said in a blog post Monday that the aim is to help developers on its platform boost discoverability of their offerings, adding that it wants these ad units to be relevant to users, so it will provide them with tools to manage the information it uses to show them ads.

Oculus wrote, “Our goal is to help developers—and the experiences they create, both big and small—be discovered by more people.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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