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Virtual reality unit Oculus From Facebook will begin testing ads for Oculus content within its mobile application.
Oculus said in a blog post Monday that the aim is to help developers on its platform boost discoverability of their offerings, adding that it wants these ad units to be relevant to users, so it will provide them with tools to manage the information it uses to show them ads.
Oculus wrote, “Our goal is to help developers—and the experiences they create, both big and small—be discovered by more people.