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Facebook Reality Labs worked up a sweat for National Fitness Day with an integrated campaign touting the fitness options available via the Oculus Quest 2 virtual reality headset.
The campaign kicked off with a print ad in The New York Times and billboards in Los Angeles and New York targeting neighborhoods that are highly frequented by fitness enthusiasts.
The next step is national digital and social media buys showcasing fitness reviews and outdoor stunts to demonstrate all the physical activities that can be accomplished in a confined space, with the help of the Oculus Quest 2.