Premium sports betting analysis provider The Action Network reached a multiplatform content partnership with the National Hockey League covering the remainder of the Stanley Cup Semifinals and the 2021 Stanley Cup Final.
The Action Network will provide exclusive NHL-focused content across the league’s digital platforms, including NHL.com and the NHL application, as well as video content related to the NHL postseason for its own digital and social platforms.
NHL vice president of business development and innovation Chris Golier said in a statement, “NHL fans are extremely passionate and have an insatiable appetite for all content surrounding the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in