While the WhatsApp Cloud API (application-programming interface) was the big news for businesses to come out of Meta’s Conversations event Thursday, other business-related updates for Messenger and the WhatsApp for Business application were revealed, as well.
Messenger’s new Recurring Notifications option enables businesses to deliver tailored messages to customers at the right time, ranging from conversion-focused messages, like sales notifications, to content aimed at driving engagement, like newsletters.
Meta said businesses can use Recurring Notifications to:
- Create personalized messages about a chosen topic, such as a shoe store alerting customers when a specific size is back in stock.
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