Meta CEO Mark Zuckerberg introduced the WhatsApp Cloud API (application-programming interface) during the Conversations virtual event Thursday.
WhatsApp began its drive into business offerings with the introduction of the WhatsApp for Business application for Android devices in January 2018, extending it to iOS in April 2019.
The Meta-owned messaging app also introduced its WhatsApp Business API in August 2018.
The WhatsApp Cloud API is the natural next step, enabling businesses of all sizes throughout the world to establish a presence on WhatsApp through free secure cloud hosting services provided by Meta.
Businesses
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