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Meta said Monday that the Variance Reduction System, the machine learning-powered technology it initially discussed last June to ensure the equitable distribution of ads on its platforms, is now live for housing ads in the U.S.
Vice president of civil rights and deputy general counsel Roy L. Austin Jr. said in a Newsroom post Monday that the plan is to extend VRS to credit and employment ads in the U.S. at some point in 2023.
The Department of Justice reached a settlement with Meta last June regarding a complaint filed in August 2018 with the Department of Housing and Urban Development over discriminatory uses of ad targeting options from then-Facebook.
The HUD complaint was related to housing ads, but the same issues were raised regarding credit and employment ads, and Meta said at the time that it would apply plans it shared in the settlement to all three categories.
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