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When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones.
“I do not believe in wimpy goal setting,” Kemet said during her appearance at Adweek’s Social Media Week. This philosophy has come in handy during the pandemic, a time when Americans bought more spices and condiments as they prepared the majority of their meals at home. To jump on the opportunity, Kemet and her team began producing