Hellmann's Takes on Food Waste in First-Ever Super Bowl Ad

The Unilever brand's commercial stars Amy Schumer

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Imagine a farm three-quarters the size of California that requires the amount of water used in Idaho and Texas combined. Instead of eating the food produced on this farm, however, it’s loaded onto a semitruck every 20 seconds and brought straight to a landfill.

This, according to Dana Gunders, executive director of the nonprofit ReFED, is the current situation in America: The group estimates that between 30% and 40% of all food goes to waste. It’s also the focus of Hellmann’s first ever Super



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in