Hellmann’s Takes on Food Waste in First-Ever Super Bowl Ad

The Unilever brand's commercial stars Amy Schumer

In 2020, U.S. sales of mayonnaise climbed 16% to $2.1 billion. Hellmann's

Imagine a farm three-quarters the size of California that requires the amount of water used in Idaho and Texas combined. Instead of eating the food produced on this farm, however, it’s loaded onto a semitruck every 20 seconds and brought straight to a landfill.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.