Hellmann’s Takes on Food Waste in First-Ever Super Bowl Ad

The Unilever brand's commercial stars Amy Schumer

In 2020, U.S. sales of mayonnaise climbed 16% to $2.1 billion. Hellmann's

Imagine a farm three-quarters the size of California that requires the amount of water used in Idaho and Texas combined. Instead of eating the food produced on this farm, however, it’s loaded onto a semitruck every 20 seconds and brought straight to a landfill.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}