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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Food Industry News

Magic Spoon and the TikTok Influencers of Sway House Teamed Up to Create Limited-Edition Cereal Flavors

The brand's boxes feature illustrations of the internet stars

The limited-edition cereal comes in two flavors: chocolate peanut butter and jelly donut.Magic Spoon/Sway House
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By David Cohen

 

Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .

Who wouldn’t want their faces on a cereal box?

It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Angeles are no strangers to seeing their faces everywhere, but odds are they haven’t taken part in a project quite this tasty: Magic Spoon teamed up with the stars of Sway House L.A. to release two new flavors, chocolate peanut butter and jelly donut.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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