How Magic Spoon Founders Have Fun With Their Brand—Beyond Breakfast

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Entrepreneurs Gabi Lewis and Greg Sewitz are all about revamping age-old, everyday foods with a modern, healthier twist. The duo, who met in college, first paired up on a company that used powdered crickets to make high-protein bars before diving into their latest endeavor: Magic Spoon Cereal. Here, Gabi and Greg share their biggest challenges, how they’re having fun with consumers and the latest in product development.

Adweek: What’s one major hurdle you’ve had to overcome as a category

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in