How Magic Spoon Founders Have Fun With Their Brand—Beyond Breakfast

Entrepreneurs Gabi Lewis and Greg Sewitz are all about revamping age-old, everyday foods with a modern, healthier twist. The duo, who met in college, first paired up on a company that used powdered crickets to make high-protein bars before diving into their latest endeavor: Magic Spoon Cereal. Here, Gabi and Greg share their biggest challenges, how they’re having fun with consumers and the latest in product development.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.